APTA 2022 Hybrid Conference

Day 1 Jul. 6 (Wed.)

(SEOUL, GMT+9)

Day 1 (June. 30) (KOREA, GMT +9)

Day 1 (Jul. 6) (KOREA, GMT+9)

: Click to watch the video

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: Click  to join the live ZOOM meeting

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: Click  to download abstracts

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: Download the certificate

08:00-          Registration Desk Open

09:00-10:40   Tip Session 1 / Concurrent Session 1

TiP Session 1

TiP 1.1 (Udo Hall, 2nd floor)

Moderator: Sungbeen Park (Dong-A University)

Commentators: Sangwon Park (Kyung Hee University)

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  • [TiP 2] THE GROUNDED THEORY ANALYSIS ON THE PROCESS OF AFFECTIVE ORGANIZATIONAL COMMITMENT FOR HOTEL EMPLOYEES: FOCUSING ON FOUR, FIVE STARS HOTELS / Hyoju Dan (Hanyang University), Minho Cho (Hanyang University)

  • [TiP 4] EXPLORING THE EFFECTIVENESS OF ADOPTING VIRTUAL INFLUENCER MARKETING STRATEGY IN TOURISM FIELD / Beomjoo Kim (University of Missouri-Columbia). Dae-Young Kim (University of Missouri-Columbia)

  • [TiP 8] RESPONSIBLE LEADERSHIP AND SUSTAINABLE TOURISM: AN EMPIRICAL STUDY OF AGRI-TOURISM IN VIETNAM / Giang NT NGUYEN (University of Newcastle)

  • [TiP 11] DIGITAL MARKETING ADOPTION AND ITS IMPACT ON SMALL AND MEDIUM-SIZED TOURISM ACCOMMODATIONS' PERFORMANCE IN THE CENTRAL COAST REGION OF VIETNAM / Phan Thi Thanh Thuy (RMIT), Nuno F. Ribeiro (RMIT), Justin Matthew Pang (RMIT)

TiP 1.2 (Mara Hall, 2nd floor)

Moderator: Sangguk Kang (Gangneung-Wonju National University)

Commentators: Kwangho Lee (Ball State University)

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  • [TiP 1] SUPPORT FOR NATURE-BASED TOURISM DURING THE PANDEMIC: CONSIDERING THAILAND, SINGAPORE, AND THE PHILIPPINES / Joseph Cartwright Barr (University of Georgia), Tara Denley (University of Georgia), Calvin Andries (University of Georgia), Kyle Maurice Woosnam (University of Georgia), Nick Fuhrman (University of Georgia)

  • [TiP 12] MEDIA-INDUCED TOURISM: THE INFLUENCE OF “LALISA” MUSIC VIDEO ON INTERNATIONAL VIEWERS’ INTENTION TO VISIT THAILAND / Patcharawan Wongsa (Sookmyung Women’s University), DongHee Kim (Sookmyung Women’s University)

  • [TiP 13] THE EXPLORATION OF THE CONCEPT OF DIGITAL PERSONA IN DESTINATION MARKETING: THE CASE STUDY OF CHINESE GENERATIONS Z / MIN YIN (Woosong University)

TiP 1.3 (Chuja Hall, 2nd floor)

Moderator: Sanghoon Kang (Dong-A University)

Commentators: Seunghwan Lee (Kongju National University)

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  • [TiP 9] APPLICATION OF ACTOR-NETWORK THEORY TO BUILD COFFEE CULTURE-BASED TOURISM DESTINATION IN INDONESIA / Arief Faizal Rachman (Trisakti School of Tourism), Hera Oktadiana (James Cook University, Trisakti School of Tourism)

  • [TiP 10] EFFECT OF TASTE EDUCATION SATISFACTION ON HEALTHY EATING FOR ADULTS: APPLICATION OF FOOD LITERACY MODEL / Yulee Shin (Yonsei University), Sunny Ham (Yonsei University)

  • [TiP 14] HASSLES OF DELIVERY RIDERS IN FOOD PLATFORM:AN ASIAN CASE STUDY / Yuanyuan Zong (National Chiayi University), Sheng-Hsiung Tsaur (National Chiayi University)

  • [TiP 15] REDUCING FOOD WASTE IN BUFFET-STYLE RESTAURANTS: AN INTEGRATION OF THEORY OF PLANNED BEHAVIOR (TPB) AND NORM ACTIVATION MODEL (NAM) / Jacqueline (Qianni) Zhu (University of Missouri), Pei Liu (University of Missouri)

Concurrent Session 1

Consumer Behavior 1 (Biyang Hall, 2nd floor)

Moderator: Woojin Lee (Arizona State University)

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  • [13] RELATIONSHIP BETWEEN TRAVEL MODE CHOICE, TRAVEL SATISFACTION AND PERCEIVED RISK TO COVID-19: A CASE STUDY IN JAPAN / Atsushi Kawakubo (Saitama Gakuen University)*, Miyu Momoi (Rikkyo University), Takashi Oguchi (Rikkyo University)

  • [73] THE ROLE OF DESTINATION SOCIAL RESPONSIBILITY (DSR) ON TOURISM PREFERENCE, SATISFACTION AND RESPONSIBLE TRAVEL BEHAVIOR / Namhyun Kim (Dongguk University)*

  • [62] Beach management and protection priorities during the COVID-19 pandemic from tourists’ perspectives: A choice experiment / Jia Liu (Ocean University of China)*, Jing Li (Ocean university of China), SooCheong (Shawn) Jang (Purdue University)

  • [35] HOW TO PROMOTE SUSTAINABLE BEHAVIOR IN GENERATION Z? / Jeou-Shyan Horng (Shih Chien University), Chih-Hsing Liu (National Kaohsiung University of Science and Technology), Sheng-Fang Chou (Ming Chuan University), Tai-Yi Yu (Ming Chuan University), Da Chian Hu (Shih Chien University)*

(Tamna Hall, 2nd floor)

APTA 2022 Opening Ceremony

Keynote Speech

  " Women Leadership in Tourism & Hospitality"

  Anna Liza Aves-Vergara (GM, Sheraton Manila)

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12:20-13:30   Lunch

(Tamna Hall, 2nd floor)

13:30-15:10   Concurrent Session 2

11:00-12:20   APTA 2022 Opening Ceremony

Concurrent Session 2

Consumer Behavior 2 (Udo Hall, 2nd floor)

Moderator: Yeong-Hyeon Hwang (Dong-A University)

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  • [69] A SCALE FOR SERVICE QUALITY OF FRESH FOOD E-COMMERCE PLATFORM / Jeewon Kang (KyungHee University)*, Young Namkung (Kyung Hee University)

  • [20] “A JOURNEY BEGINS WITH AN IMMERSIVE EXPERIENCE”: THE IMPACT OF COGNITIVE ABSORPTION ON POTENTIAL TOURISTS’ TRAVEL INFORMATION ADOPTION / Han Zhou (Hokkaido University)*

  • [30] “WILL YOU TRAVEL JAPAN AGAIN?” MODERATING FACTORS OF TOURISM BOYCOTT IN SOUTH KOREA / Juhyeok Jang (Hokkaido University)*

  • [82] ANALYSIS OF DIFFERENCES IN WILLINGNESS TO PAY MORE ABOUT FAIR TRADE COFFEE -FOCUSED ON THE MODERATING EFFECT BETWEEN DEVELOPED AND DEVELOPING COUNTRIES / Jisong Kim (The University of Suwon)*, Mina Jo (Suwon University), Chang-Sik Kim (Baewha Womens University)

Restaurant & Food Service Management (Mara Hall, 2nd floor)

Moderator: Shirley Guevarra (University of the Philippines)

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15:00-16:30      Concurrent Session 1  

  • [6] MILLENNIALS’ ONLINE FOOD DELIVERY PREFERENCE: CONFIRMATION AND E-SERVICE QUALITY AS ANTECEDENTS OF AND MEDIATING ROLE OF E-SATISFACTION TO E-LOYALTY / Felipe IV B Pablo (Holy Angel University)*

  • [64] EFFECT OF OSTRACISM ON RESTAURANT EMPLOYEES' WORK OUTCOMES: ROLE OF JOB TENSION AND EMOTIONAL INTELLIGENCE / Israt J Linda (Ryerson University)*, Hyunghwa Oh(Ryerson University)

  • [71] GENDER DISMATCH EFFECT BETWEEN CUSTOMERS AND GENDERED SERVICE ROBOTS / Soobin Seo (Washington State University)*, Xianmei Wu (Washington State University), Jihee Choi (The City University of New York)

  • [87] RELATIONSHIPS AMONG IMPRESSION MANAGEMENT, EMOTIONAL LABOR, AND JOB PERFORMANCE OF THE CHEFS IN OPEN KITCHEN RESTAURANTS / Chih-Hung Wang (National Taichung University of Education)*

Other Subject 1 (Chuja Hall, 2nd floor)

Moderator: Yulan Yuan (Tunghai University)

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  • [29] A STUDY ON RELIGIOUS TOURISM EXPERIENCE, PRODUCT ATTACHMENT, AND WELL-BEING / Dan Wang (nkuht)*, shen ching-cheng (NKUHT), Jennifer Pasion Loverio (College of Home Economics University of the Philippines)

  • [17] A STUDY OF RECOVERY EXPERIENCE AND SUBJECTIVE WELL-BEING AMONG EMPLOYEES IN SPORTS, LEISURE AND TOURISM SERVICE INDUSTRY: FROM THE VIEWPOINT OF TIME AND ACTIVITY IN LEISURE / Wei-Ching Wang (Shih-Hsin University)*

  • [41] A CASE STUDY ON TOURISM BUSINESS MODEL APPLYING ESG: FOCUSING ON THE CASE OF TOURISM STARTUPS / Hyunjung Kim (Hanyang University), Hakseung Shin (Hanyang University)*

  • [66] THE CASE OF TOURISTS VISITING ICE AND SNOW TOURISM IN XUEXIANG: A TOPOLOGICAL PSYCHOLOGY ON TOURISM MOTIVATION / Huiling Li (Mahidol University International College)*, Walanchalee Wattanacharoensil (Mahidol University International College)

Poster Session

Poster Session 1 (Online) (Biyang Hall, 2nd floor)

Moderator: MyungKeun Song (Dong-A University)

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  • [24] SERIOUS LEISURE AMONG KOREAN AMATEUR MUSICIANS / Suha Lim (Suha) (Kyung Hee University), Hyokyung Kim (Kyung Hee University), Suh-hee Choi (Kyung Hee University)*

  • [53] INVESTIGATION OF PERCEIVED VALUE AND RISKS OF PET-FRIENDLY RESTAURANTS / Xingyi Zhang (University of North Texas)*, Hang Cui (Iowa State University), Eunha Jeong (Iowa State University)

  • [61] EVALUATION OF SERVICE ROBOTS BY TASK TYPES IN THE HOSPITALITY INDUSTRY / Vishakha Kumari (The Ohio State University)*, Stephanie Liu (The Ohio State University), Jay Kandampully (The Ohio State University)

  • [77] INCLUSIVE AND ENVIRONMENTALLY RESPONSIBLE SERVICE IN RESTAURANTS / Seobgyu Song (Hanyang University), Kwangsoo Park (North Dakota State University), Jooyeon Ha (San Jose State University)*

15:30-17:00   TiP Session 2 / Concurrent Session 3

TiP Session 2

TiP 2.1 (Udo Hall, 2nd floor)

Moderator: Seunghwan Lee (Kongju National University)

Commentators: Dae-Young Kim (University of Missouri)

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  • /TiP 3/ WOMEN EMPOWERMENT AND ECOTOURISM: A CASE OF MALAWI /Grace Kamanga (University of Warwick)

  • /TiP 5/ HOW SAFETY IMAGE AFFECTS ON TOURISM DESTINATIONS: AN ANALYSIS OF TOURISM SAFETY / Chin-Han Lin (University of Lleida)

  • /TiP 6/ GASTRONOMY TOURISM, CULTURAL HERITAGE, AND QUALITY OF LIFE: EVIDENCES FROM TAIWAN AND CATALONIA / Min Pei Lin (University of Lleida)

  • /TiP 17/ A STUDY ON THE REPEATED PRACTICE EXPERIENCES OF SERVANT LEADERSHIP FOR HOTELIER: BASED ON GROUNDED THEORY. Jinhee Jin (Hanyang University), Minho Cho (Hanyang University)

Concurrent Session 3

COVID-19 1 (Mara Hall, 2nd floor)

Moderator: SooCheong (Shawn) Jang (Purdue University)

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  • [22] THE IMPACT OF COVID-19 ON HOSPITALITY AND TOURISM STOCK INDICES / Anastasios Zopiatis (Cyprus University of Technology)*

  • [86] INVESTIGATING CHINESE TOURISTS' PERCEIVED VALUE AND PURCHASE INTENTION OF CRUISE HOLIDAYS AFTER COVID-19 / Liqun Chen (Qiongtai Normal University & Taylor's University)*, Victor Wee (Taylor's University), Jeetesh Kumar (Taylor's University)

  • [50] WORK-LIFE BALANCE OF FILIPINO QUICK SERVICE RESTAURANTS FRONTLINE EMPLOYEES, FROM COVID 19 PANDEMIC TO POST PANDEMIC: 2020 TO 2022 / Lilibeth J. Baylosis (UNIVERSITY OF THE PHILIPPINES)*

  • [12] COVID 19, VULNERABILITIES, HEALING DESTINATION IN “NEW NORMAL” IN VIETNAM / Vuong H Le (National Kaohsiung University of Hospitality and Tourism)*, Hsu Liwei (National Kaohsiung University of Hospitality & Tourism)

Tourism & Hospitality Education (Chuja Hall, 2nd floor)

Moderator: Hyunghwa Oh (Ryerson University)

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  • [1] THE INFLUENCESS OF DEEP LEARNING APPROACH TO CAREER SELF-EFFICACY: USING HOSPITALITY COLLEGE STUDENTS INTERNSHIP AS AN EXAMPLE / Chung-Jen Wang (National Pingtung University of Science and Technology)*, Hsin-Yun Hsieh (National Pingtung University of Science and Technology), Jung-Tzu Wu (National Pingtung University of Science and Technology), Yu-Ren Wang (National Pingtung University of Science and Technology)

  • [43] MORAL REBELS / Seohee Chang (Sookmyung Women's University)*

  • [19] SEXUAL IDENTITY AND GAY-FRIENDLY HOTELS. THE MANAGERS’ POINT OF VIEW / Nikoleta Apostolopoulou (University of the Aegean)*, Theodoros  Stavrinoudis  (University of the Aegean)

Other Subject 2 (Biyang Hall, 2nd floor)

Moderator: Namhyun Kim (Dongguk University)

  • [23] LINGUISTIC LANDSCAPE OF DARK TOURISM ON SOCIAL MEDIA: SUPPLIERS VS. TOURISTS / Jonghwan Lee (Kyung Hee University), Jihye Yang (Seoul National University), Suh-hee Choi (Kyung Hee University)*, Yunseon Choe (Arizona State University)

  • [84] REFUGEE ENTREPRENEURSHIP IN TOURISM AND INTEGRATION / Gurel Cetin (Istanbul Unv.)*

  • [2] FROM HOSPITALITY COLLEGE STUDENTS’ PERSONALITY TRAIT TO INTENTION TO STAY:MEDIATING EFFECTS OF SELF-REGULATED LEARNING / Chung-Jen Wang (National Pingtung University of Science and Technology)*, Jhih-Hao Chen (National Pingtung University of Science and Technology), Yu-Ren Wang (National Pingtung University of Science and Technology), Jung-Tzu Wu (National Pingtung University of Science and Technology)

  • [37] ON THE NEW POTENTIALS OF RURAL TOURISM UNDER THE NEW NORMAL:  MICRO-TOURISM AND WORKCATION / Yasuo Ohe (Tokyo University of Agricuture)*

  • [67] AN ANALYSIS OF CHINESE CONSUMER DECISIONS AND MOTIVATION FOR CHOOSING STARBUCKS AND LUCKIN COFFEE BRANDS IN KUNMING, CHINA / Yuqing Huang (Mahidol University International College)*

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18:00 -       APTA 2022 Welcome Dinner

(Tamna Hall, 2nd floor)

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